Why did Omega change the design of the Speedmaster Professional?

DougPhx

They are a business focused on revenue & profit growth. Always keeping the same design you can run the risk as a manufacturer of being viewed as stale, not forward thinking, behind the competition, behind the times, etc.

One function of design evolution is a carrot on a stick and a rationale for customers to keep coming back to the trough. I realize there are some exceptions to this, but they are rare outliers. Follow the money. Without healthy revenue & profit everything else is just aggravating noise and expense dragging profit down.

Imagine pleading the importance of static design ethos & consistency to the board in a meeting with a huge chart behind them with a red arrow going aggressively down and to the right. I don’t think that speech would win the day. Follow the money.

STANDY

Have said it before and will say it again

The Speedy Tuesday 2 has the best collection of everything to like in a Speedmaster

https://www.fratellowatches.com/speedmaster-speedy-tuesday-2-ultraman/#gref

Step dial, applied logo, DON……

STANDY

What do you mean no long hour markers. What do you call these, chocolate biscuits

The same length as below. (Or are you not classing the orange 🙄)