Funny how this stuff works. Rolex became "the watch" 20 or 25 years ago and back then you couldn't practically give
away this root beer and Pepsi stuff. Nobody wanted it because it was considred toy looking. no self respecting guy in new york city would were either. lol. So, today it's more scarce and has almost become more desirable.
same thing to a certain extent with steel subs going back before my time. Nobody wanted those which is part of why they're rare and desirable.
a rolex was pretty much two things: datejust and a day date if you could afford it. today, those are the least desirable because there's no scarcity value in them.
Rolex is a fascinating study.
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