The only shops I know around Union Square are the aforementioned Tourbillon and Shreve. What other watch shops are there besides Macy's?
Outside of Union Square there's just the Tourneau / Rolex Boutique in the mall on Market St, but both are closed for renovations until October.
Topper in Burlingame sounds like a nice place but good luck getting there - I love watches but it's not worth sitting in traffic for hours to check them out.
Closest Omega Boutique is in the Roseville mall north of Sacramento, a 2-hour drive. (And you literally have to walk past a Hot Topic to get to the OB)
There's some jeweller who puts up Rolex billboards that I see whenever I ride back across the Bay Bridge, they're probably somewhere in Berkeley or Walnut Creek. Coming from Berkeley I'd say that's the best bet if you absolutely must go in person.
Truthfully, why do this at all? Buy online and have it shipped. Import duty will probably not be much more than Bay Area / CA sales tax.
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