What Omega sold for $10,000 back in 1960?

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Now I’m curious can you elaborate a bit on the significance of a Stern Freres dial? I will do some searching in the meantime Thank you

They did enamel cloisonné dials for Omega and Rolex, but I don't think that added the kind of money to make it 10K

Neptune is a well known one

Omega-Seamaster-Ref-OT-2520-An-extremely-Fine-and-Rare-Yellow-Gold-Wristwatch-with-Cloisonne-enamel-dial-depicting-Neptune-19_1622847245_6592.jpg

DON
 
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They did enamel cloisonné dials for Omega and Rolex, but I don't think that added the kind of money to make it 10K

Neptune is a well known one

Omega-Seamaster-Ref-OT-2520-An-extremely-Fine-and-Rare-Yellow-Gold-Wristwatch-with-Cloisonne-enamel-dial-depicting-Neptune-19_1622847245_6592.jpg

DON
They were made in such small numbers by hand that we know the names of the artists and only handful are out there or each, today they exceed the value of jewellery pieces by a significant amount and even back then the art was definitely respected at the time as well. They were definitely fewer in number and more time consuming / costly to produce than jewellery pieces as well.
 
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Numbers is only known today. Back then. Was this told to customers that they would only be produced in small amounts?

The gold watch in the ad is $245.00. Lets call it $300 for an automatic with 3 hands

Are you saying that back in 1960. The cost of making that dial was $9700

I don't think anyone would buy a $300 watch and then spend $9700 for the dial.

I'm still saying diamonds
 
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Maybe mentioning 10.000 in the AD was merely a marketing overstatement - an AD is what it is: an AD...
 
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So I sent Omega an email and asked them. As usual. I get a stupid reply

They just can't say we don't know. Surprised they don't keep records, so back to guessing

Dear Mr. Ginsler,

Thank you for your email

Unfortunately, we do not communicate pricing information for models that are not part of our current collection

Thanking you for your understanding we remain,

with kind regards,

Your OMEGA team
 
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This diamond studded ladies watch was priced at $12500 in a 1955 Norman Morris catalog:
 
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This diamond studded ladies watch was priced at $12500 in a 1955 Norman Morris catalog:

There you go. Price of diamonds must have come down or less diamonds or more tax

Thanks

DON
 
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There you go. Price of diamonds must have come down or less diamonds or more tax

Thanks

DON
Curious the saffette that is giving me so much grief as I am doing it myself has 8 daimonds. When it was sold to me I was told they were safires, but as I have written elswhere on the forums after the trip to the museum one of the older collectors told me my stones were diamond.

There is a lot of mythos about carbon crystals. The develompent of lab stones in the late 1960s probably did a lot to devalue them. The whole buisness is an artificial commodity. One just had to walk into the diamond sales rooms at Basel Fair or in Amsterdam so see that there are plenty to be had. There is also the stuff that shall not be mentioned here, about the raw material sources.

Then there was the 1990 Oakland Hills firestorm. A whole upscale community east of San Francisco, Hundreds of homes burned. Turns out diamonds also burn (and are not forever.) There reports of looter stealing diamonds (but leaving puddles of gold behind.) It is also said that the Parisian Whores who were paid in diamonds, would throw them into the fireplace to see if they were real. Could be an urban myth, but any stone on the Titanic has long dissolved in the seawater as have the stones on the Antikythera wreck.

Perhaps in the days before the undersea cable diamonds things could be used to shift wealth before crypto. Perhaps they still do at a certain level.

Personally I think gold is also a joke. I have grown up as a third gen california, and while my GGparents did not come in 49 they did come in the 1850s and settled down in the 1870s. There is so much gold in the Seirras and the Andies, it would crash the world markets if it were mined. Before the pandemic, one could actually make more from toursim in the gold country than from ore extraction.

When I worked retail after college in the early 1980s one of my best clients was Homestake mining. In 2016 I got to visit Deadwood as part of the AMICA (player piano- pipe organ collecting society.) I was shoked in a way to find out that the mine had been closed for some years. They still keep the tipple operational as it is now used for physics experiments. Turns out all the mineral rights have been purchaced by multinational shell corps, which answer to no government. Their total function is to shut down stuff so that the prices rise.

Silver on the other hand ....

-j (who really should go to bed.)
 
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Do we know what a top of the line Constellation De Luxe on bracelet did cost at the time (1960)?
Should be an 2853 or maybe one of the Grand De luxe?
 
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This diamond studded ladies watch was priced at $12500 in a 1955 Norman Morris catalog:
Superb, @Vitezi . This site is amazing.
The reference to “Federal Tax” is a new one for me. Was this a luxury tax of some sort? I was born in 1969 and for all of my life American sales taxes have been levied by states and cities.
 
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Do we know what a top of the line Constellation De Luxe on bracelet did cost at the time (1960)?

price.jpg
 
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$1 in 1959 is now right at $10 in 2022, so you can see how much watch prices have gone up relative to inflation, i.e., a lot, in the range of 4X to 5X of the inflation factor.
Edited:
 
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Ranchero - literally the cheapest watch in the catalogue
 
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So the de luxes was the most expensive by far, the prices on them is without bracelets I guess?
 
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And I bet that watch that sold for $12,500 in 1955 would be very difficult to sell for $12,500 today.