No they were not. But you are partly correct, however. For many decades they were sold to sub-entities such as the Norman Morris Corp. AKA Omega USA, who had the franchise in the US for Omega. Similar arrangements existed in other regions, such as South America. The Morris Corp would case some watch (Not all) movements themselves using US made cases such as Jonell and Star. Morris came up with the name "DeVille". The US casing was largely done for tax reasons. This did create the wide diversity of omega watches had you observed. The arrangement existed from 1946-1979, when Morris sold the franchise back to Omega. Norman M. Morris, died in Nov 1997, in Harrison, N.Y. He was 99
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