Can you snap a picture of the bottom of the box?
I am not familiar with Rolex Boxes being Made in Italy and stamped as such, or only using the gold coronet stamped on the inside... Also, the name Rolex is not written anywhere..
There used to be a great website identifying different period ephemera called RolexEphemera but Rolex had it taken down for using their name.
I am including a picture of an old box that I have that has the same wooden composition.
Click to expand...