I think that you have, perhaps inadvertently, touched on a crucial point. The vintage market has been catalysed primarily in recent years by fashion, which explains why a pretty watch by a fashionable brand can bring many multiples of an equally attractive, and well-made watch by a less fashionable brand. Or why an intrinsically inferior watch can be worth far more than a superior one.
With regards to the subject auction, or any high-end auction, for that matter, you are perhaps making the mistake of assuming that all bidders are serious collectors. Serious collectors do, with rare exceptions, demand originality when paying premium prices, but those with less experience, and (typically) much more money than brains, can easily be seduced by flawed watches (or cars or paintings, etc.) that sophisticated collectors would reject.
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