On the back of recent threads about the high number of Speedmaster LE launches this year and the reactions they have provoked amongst the OF community, I thought I would put down some of my thoughts at a higher level. I’m not employed in the watch industry or by any of its eco-system of suppliers, retailers, analysts, journalists, etc., so I don’t have an insider’s point of view about the future of the watch industry, let alone visibility of Omega’s corporate POV. These are just my observations about what might be emerging with the Speedmaster line and in more general terms. I think most of us agree that hype and interest in Speedmasters will build in 2019 for the Apollo XI 50th anniversary. But, after next year I think interest in buying new LE Anniversary Apollo's will drop off significantly and stay down. After the climax of the Apollo XI 50th, everything else that follows will seem a bit ho-hum, except to hard-core enthusiasts, much as the space programme itself became anti-climactic after the 1st moon landing in 1969. Therefore, whereas Omega has been able to rely on a stream of Apollo Anniversary LE sales in the past, perhaps that’s not such a sure thing after next year. With good marketing, the rest of the Speedmaster range should also get a sales uptick next year but that will eventually taper off too. Long term, the mechanical watch industry will continue to be challenged by disrupters like Apple watches and smartphones, particularly amongst younger age groups who don’t see any reason to own a watch, let alone an expensive one, and that is unlikely to change. In more general terms, prestige watch companies have done well for a long time on the back of increasing wealth in emerging markets, particularly China where watches are seen to be a status symbol. Rapid China growth won’t continue far into the future in the same way as it has in the past and I don’t see much growth coming from developed economies in the future. Therefore, the questions are: from which countries will significant market growth come from after China and how far away will that be, and will consumers in those emerging markets still regard mechanical watches as status symbols, particularly if film stars, sportspeople, CEOs, and the like, don’t wear them as much as they do today? It is a risky thing for a company to rely heavily on this for its future success. Perhaps watch companies like Omega believe one answer to the long term growth dilemma is to shift emphasis much more towards producing niche offerings that appeal to specific market segments and geographies rather than continuing to primarily push “vanilla” products to a global customer base. Social media platforms like IG and FB obviously enable this, as can niche sites such as those us WIS-types go to including OF and Fratello. We're seeing companies, including Omega, leaving Baselworld which represented the old way of going to market. I think we are only in the early stages of this transition. ST#1, Ultraman and the Hodinkee LE are helping test the concept and we have already seen how much faster Omega has been able to get ST#2s out of the factory compared to the ST#1 production experience. Taking this further, as design & manufacturing technologies improve, perhaps companies including Omega will eventually be able to produce customer-specific watches at close to mass-market pricing. Anyway, these are just my observations as a novice and outsider. Please share your thoughts about what you think the future might look like for watch manufacturers such as Omega and what you think they should do to ensure their success.