Universal Geneve White Shadow - help with dial authentication

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Hi all,

I would really appreciate your thoughts on the dial of this Universal Genève White Shadow Automatic, particularly regarding its originality.

The watch ref. is 866049 /..2, serial 3518370 (probably mid 70s?), cal. 2-66, as expected.

The dial is a deep sunburst blue with applied baton indices and printed text.

My main point of concern is the typography and text:

  • The “UNIVERSAL GENEVE” signature has a slightly unusual font. The “A”s are relatively tall and narrow, and the “O” appears slightly oval/tilted rather than perfectly round.
  • The “WHITE SHADOW AUTOMATIC” text also shows similar characteristics.
  • The printing overall looks clean, but perhaps a bit too crisp relative to the age of the watch.
  • The text does not include the ULTRA SLIM line, typical on other examples.
  • The dial shows however some wear and discoloration around the hour markers, particularly at 3, 4 and 5.

I have come across a few other White Shadows with very similar fonts and printing style, which makes me wonder:
  • Is this a known correct dial variant for UG White Shadows from this period?
  • Or could this be a well-executed redial that has been replicated across multiple pieces?

If anyone has seen confirmed original examples with this exact font style, or has archival/catalog references, that would be extremely helpful.

Thanks in advance for your help - I know UG dials can be tricky, especially with the number of refinished pieces out there.

 
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With a blue dial in good condition, the odds that it is a redial are somewhat high ... on most of them, moisture ingress took a toll and you will often see extensive damage to the edge of the dial, or around the markers.

I'm leaning towards this being a redial - it is a decent one, of the sort that "the longer I look at it, the more I want to believe it's real". But I'll try to give my reasoning:

Take the "Fat U" logo, for example. Normally, it is bigger, and centered under the '12' marker, and closer to it, too. Yours is fairly small and slightly offset to the right, which wouldn't have happened to UG.

The missing "Ultra-Slim" line and the tall and narrow "A"s are not a definitive proof it's a redial, there are legitimate versions without the "Ultra-Slim" (which seems to appear on post-1975 watches - a 1973 advertisement doesn't have this line, a 1978 ad does).

To my eyes, the lettering is uneven - a bit blurry, and where the same letter appears, it often looks different. For example, the three "E"s in "UNIVERSAL GENEVE" are each different, and the two "O"s.

The lettering is also not on a straight level, at least from your images. If you look at the "T" in "WHITE", the horizontal bar on top of it looks as if it's upper edge is higher than the upper edge of the "I" before it.

Also, the spacing between the letters is odd ("kerning" or "tracking", I'm not sure which one of those it is). If you look at "AUTOMATIC", it looks as if the first "A" is trying to run away to the left, whereas the letters on the right of the second "A" are crowding in, almost. I swear that second "A" is leaning to the left to avoid being crowded by the "TIC".



Still a beautiful watch. I'd wear and enjoy it, even if the dial is possibly redone.
 
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Thanks a lot for your thoughtful and detailed reply.

If I'm being completely honest, it's not a shock at all. You have perfectly articulated the background noise that has been there since I purchased the watch:

I'm leaning towards this being a redial - it is a decent one, of the sort that "the longer I look at it, the more I want to believe it's real".

I'm in a bit torn right now. On one hand, these are the kind of issues (especially the logo placement and lettering inconsistencies) that, once seen, cannot be unseen, and will likely bother me any time I pick the watch. On the other hand, it's indeed a beautiful watch and, actually, one of my wife's favourites (partly because it's not another round black dial tool watch). She is firmly in the “keep it” camp.

Nevertheless, I really appreciate you taking your time to walk through it so carefully and being so gentle in your reply. That makes it so much easier to take it onboard.