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Mark020
· ·not the sharpest pencil in the ΩF drawerAnyone know more about this? https://www.instagram.com/p/C7vO1FYtcdK/?utm_source=ig_web_copy_link (since when is Eric W a UG expert?)
UG advisory board?
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vujen
·hahah! Let me cook some pop-corns
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Larry S
· ·Color Commentator for the Hyperbole.Well at least one of our lot is on this list.
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dsio
· ·Ash @ ΩFHe wouldn’t need to be a specialist in vintage UG, Breitling didn’t buy the company to express their deep appreciation for the vintage models. They bought it to put UG back to work producing new watches to sell to the public, and Eric definitely knows the market well and has a big Rolodex of vintage watch customers.
The only reason the Breitling purchase makes sense to me at least is that Breitling also owns Kelek, the manufacturer of piggyback perpetual calendar modules as well. These are what they use in the Breitling Montbrilliant among others.
Kelek branded modern watches are cool but not worth much and there’s no cult following. But if you take Kelek’s piggyback modules, put them on a modified Breitling chronograph, and remake some of the greatest UG hits of their golden era in a larger size, similar to Zenith’s recent vintage revivals, you’ve got a winning combination.
Given that Breitling is still owned by CVC Capital Partners, the former F1 owners from the Bernie era, I’d imagine they want to make a small investment here, turn it into something that’s an overnight hit and dump either it, or the whole package including Breitling on LVMH or Richemont once the market cap hits their targets.
That’s just my perspective, not based on any special information but it’s the most sensible approach to the new UG and explains the fit with Breitling.
The only reason the Breitling purchase makes sense to me at least is that Breitling also owns Kelek, the manufacturer of piggyback perpetual calendar modules as well. These are what they use in the Breitling Montbrilliant among others.
Kelek branded modern watches are cool but not worth much and there’s no cult following. But if you take Kelek’s piggyback modules, put them on a modified Breitling chronograph, and remake some of the greatest UG hits of their golden era in a larger size, similar to Zenith’s recent vintage revivals, you’ve got a winning combination.
Given that Breitling is still owned by CVC Capital Partners, the former F1 owners from the Bernie era, I’d imagine they want to make a small investment here, turn it into something that’s an overnight hit and dump either it, or the whole package including Breitling on LVMH or Richemont once the market cap hits their targets.
That’s just my perspective, not based on any special information but it’s the most sensible approach to the new UG and explains the fit with Breitling.
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jumpingsecond
·Yes UG is working with a handful of influencer/ advisors. To me it looks like they are exploring different ways to have a successful launch so it may be a good thing at the end of the day. There has also been another dead brand acquisition similar to UG which I can't share but again this is the herd mentality of business. If UG is a success all these dead brands will soon be revived and it will be thriving time in the industry. I also agree with @dsio UG was bought to make money, not to pander to us nerds. I'm hoping they can thread the needle to make excellent watches remnant of the old UG...
@Mark020 you should reach out to someone at breitling- you could probably restart their "archives" with the all the serial data you've collected over the years!
@Mark020 you should reach out to someone at breitling- you could probably restart their "archives" with the all the serial data you've collected over the years!
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Mark020
· ·not the sharpest pencil in the ΩF drawerAssuming they are interested in that 
I know CVC a bit and they are very smart guys. Having said that I still don't understand why they paid (allegedly) 80 mio. And given that they are very smart that means I am stupid.
I know CVC a bit and they are very smart guys. Having said that I still don't understand why they paid (allegedly) 80 mio. And given that they are very smart that means I am stupid.
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TheRealMe
·Anyone know more about this? https://www.instagram.com/p/C7vO1FYtcdK/?utm_source=ig_web_copy_link (since when is Eric W a UG expert?)
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Mark020
· ·not the sharpest pencil in the ΩF drawerVery nice collection. So you want to be in the board?
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TheRealMe
·Thought it would be fun, and maybe I can help protect their heritage?
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vujen
·Great motivation, but honestly, I think this whole matter has nothing to do with watches or the love for the brand. Maybe I'm wrong...
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Mark020
· ·not the sharpest pencil in the ΩF drawerThe goal is to make money and nothing else so they look for influencers
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jumpingsecond
·They'll make the most money by making awesome watches so keep some hope alive!
We know they're making all new in house movements which is expensive and the UG line will be priced above their current Breitling line. This will take a lot of R&D, much more investment, and strategy. Better this than Stellux group sitting on the brand doing fuck all for decades
We know they're making all new in house movements which is expensive and the UG line will be priced above their current Breitling line. This will take a lot of R&D, much more investment, and strategy. Better this than Stellux group sitting on the brand doing fuck all for decades
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Syrte
· ·MWR Tech Support Dept@Mark020 you should reach out to someone at breitling- you could probably restart their "archives" with the all the serial data you've collected over the years!
That would be easy, for all of the archive/ Museum building side Breitling hired Jennifer Bochud who was the much appreciated Museum Curator at Longines for 10 years and helped build their famed archive service into a powerhouse.
Also they hired other knowledgeable collectors who are well known in the Instagram vintage watch community.
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