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Tudor watch HQ -how Rolex’s sibling is quietly transforming watchmaking

Marsimaxam
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Interesting read... thanks for sharing. Always wondered why Rolex didn't put it's name on the dial of the Tudor line of watches, they are after all sister companies. I always thought it would increase sales for the Tudor line if the consumer knew it was a Rolex line as many consumers are unaware that they are essentially the same company... well almost.
 
UCZ_15
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With the in-house movements and the Black Bay 58 and BB36, they're taking it by storm. People are getting wise and getting out of the Rolex waitlists for DJs, OPs and Subs.
 
timoss
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What is the original source of this story, for those without apple news....?
 
Syrte
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Marsimaxam Marsimaxam
Interesting read... thanks for sharing. Always wondered why Rolex didn't put it's name on the dial of the Tudor line of watches, they are after all sister companies. I always thought it would increase sales for the Tudor line if the consumer knew it was a Rolex line as many consumers are unaware that they are essentially the same company... well almost.

I would imagine they’re practicing what economists call « price discrimination ». They want to reach people who do not want the Rolex brand - or price -while protecting the Rolex brand, with its prices. If they put Rolex on the Tudor dial, it may be offputting both for Rolex clients- and Tudor clients.

Believe it or not, there are people who appreciate the Rolex quality yet do not want to pay for the Rolex brand - or even to be associated with the symbols it carries.
 
STANDY
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timoss timoss
thx! Some interesting rid bits— Rolex has an in-house customs office to facilitate international deliveries?!

Just a office where customs come and do the paperwork instead of them going to customs. saves them having to ship to a customs bond prior to export. Most freight companies have customs offices at airport, wharfs and depots ( a company pays for the privilege as well as has to build the office and the bonded section. Classed as AAs (approved arrangements) Very common for big companies )
Edited:
 
mzinski
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I have to admit these pseudo news stories do a good job selling me on Tudor. Everyday I feel more inclined to pick up a M79030N. Maybe now with an extra NATO.
 
UCZ_15
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mzinski mzinski
I have to admit these pseudo news stories do a good job selling me on Tudor. Everyday I feel more inclined to pick up a M79030N. Maybe now with an extra NATO.

It's just so versatile. I've seen one in-person once and the sizing is absolutely perfect. It adds to the charm.
 
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