Timex Makes a Bold Move Up Market

It will go well. Timex has lost the name association it once had.

Oh, I like it as well.

Bold but... It’s always harder for entry level to go up than it is luxury to go down.

There’s actually quite a bit available for <$1000 already and Timex doesn’t really need this, does it? I’d prefer to see some more of their great retro editions reimagined further at under $500.

I would take a look simply to see if it’s a $3k watch at a $1k price or a $250 watch at a $1k price.

I dont dig Timex's bland dial, but that case is awesome. Its awesome because it came straight from the $30k AP CODE.

I loved the Giorgio Galli S1. Those flying buttress lugs are so sweet. This S2 is a very evolved move from that, and like you said a big upmarket move in terms of price. I definitely like the S2 a lot, but I wouldn't say that I would necessarily be cross shopping one vs. the other.

Baltic are a superb brand. Lots of history for the cost of entry.

Galli has just introduced the successor to this model of Swiss Made Timex elegance -- the S2Ti with titanium case and bracelet.
(Launch page: https://timex.com/pages/giorgio-galli-watches)
There can be little doubt that Timex intends to continue to move into a new price band that wi)ll intentionally compete with quality microbrands. Their recent (months ago) release of the Timex Expedition Titanium GMT (see Teddy's review) at $550 indicates they intend to create high value, attractive offerings well above their traditional $100-200 price band.

Oh:
Just for @NGO1 's information - I should note that the Audemars Piguet Code was introduced in 2019.
As you'll see in this article, and in this image, Galli first introduced a 'hollow/skeleton' lug design style in 1996 in work for Nautica, made by Timex. This is not at all new, and certainly was not an innovation by Ming or AP.

And, yes, i'm the author of the article above on Timex/Galli, and also this article on the History of Nautica watches and Galli's role. .
😀

the system on the S2Ti to resize the bracelet looks very cool