I believe that it should be placed into the right context. It is very easy for someone just to mention the most expensive watch in the world when being asked what their holy grail is. I think he wants to stress that it is not about money but that he actually really likes this watch for a number of reasons [that he states in the interview]. I bet that after the SIHH, a lot of people would have mentioned the JLC Hybris Mechanica 11 with a 350K Euro price tag or the Terraluna by Lange for 185K Euro to be their holy grail watch
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