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Tag Heuer Carrera Plasma (2022) Lab-Grown Diamond Crown, Case, Dial

  1. cvalue13 Mar 30, 2022

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    While on no other metric “for me” (including $500K price and <12 unit availability), I do think there’s something impressive (if garish) about this experiment by Tag. They’ve used lab-grown diamonds to create the entirety of the crown, an embedded mosaic in the case, and a “Diamond powder” encrustment of the dial

    B4DAF0C2-0BF4-4F3C-9545-85249360BBD1.jpeg EA4EC9F6-CE5B-4FC5-9198-1DEFF6DEABC7.jpeg C078D205-8EF4-4CB8-BF69-D09A332BA14F.jpeg 3078194A-F76B-41A1-9F0E-0A3FB75A6284.jpeg

    135C7AFA-5BBF-4BD3-B4F1-B01F81E13187.jpeg




    I’m imagining a future lab-grown diamond (entire) bezels, Roman numerals, maybe even entire cases?
     
  2. NGO1 Mar 30, 2022

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    This screams:
    "I'm a 27yo CEO, I can do whatever the F i want"

    I need one.
     
  3. abrod520 Mar 30, 2022

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    It'd be really cool if TAG hadn't decided that its lab-grown diamond had to cost more than real diamonds, though
     
  4. cvalue13 Mar 30, 2022

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    I have some vague memory of hearing that lab grown diamonds (in contrast to fake diamonds) are still more expensive, though?

    Unfortunately, a quick google search only demonstrated a very active media battle between the two industries, with suspiciously one-sided pieces about why pan grown diamonds either are or aren’t awesome.
     
  5. abrod520 Mar 30, 2022

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    Well, the labor and material cost of synthetic diamonds is gonna be higher than the actual cost of real diamonds, since diamond values are essentially made up to be whatever the cartels decide they are. But because of that, real diamonds are fungible whereas lab diamonds aren't quite so
     
    cvalue13 likes this.
  6. immmhus Apr 1, 2022

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    I'm interested.