Actually, I think they do care, as unless they are either completely ignorant of the consequences of selling misdescribed goods or just don't care about the potential consequences, then only to the extent that they are protected from (to them) undesirably consequences.
In reality, the "collector" market is a small subset of the wider watch buying public. If a dealer can shift a refurbished watch quicker and at a reasonable profit to a buyer who does not care about originality, then that's what he'll do. £1 from a collector and £1 from a non-collector are the same to him. And unless the buyer meets a WIS who decides to mock him for his non-original purchase I'm pretty sure he'll will be happy with the purchase. If there wasn't a market for refurbished watches, then nobody would refurbish them
. I've also seen it suggested that without rediallers/refurbishers, a lot more watches would simply be scrapped.
Now you may argue that the buyer is only happy due to ignorance, but I'll bet if you put a heavily patinated watch next to a reasonably skillfully refurbished example of the same watch, the vast majority of the general public would choose the refurbished example. That's down to personal choice and taste, not I'd argue, ignorance. Being Scottish, I've tasted many whiskys over the years. Despite what some may tell me, dislike of peaty malts does not mean I'm not a true whisky lover
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