Well, if you look at it from their perspective, it makes perfect sense. These kind of places in particular have only one thing in mind - making money. They are not interested in overly romanticized notions of preserving the past.
I would bet that for every real gem that gets rescued from a place like this, there will be 50 that aren't worth much more than melt value.
Maybe they have done this before, and found that holding onto these things (holding them costs money) until that picky watch collector guy shows up to look at them, and wastes their time going on and on about patina this and redial that, who points out all the flaws and then tells them they are just "parts watches" and only offers slightly above melt value really isn't worth their trouble. So they simply get on with making money by quickly melting it down...
I don't think it's about being uneducated (or pork), but just clearly different priorities when you are running a business like this.
For what it's worth, there are many in business who don't really want to work with "collectors" of any kind, simply due to the PITA factor that is sometimes involved. It's not the way I run my business, but I understand why some people might not want to have that sort of customer.
Cheers, Al
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