So I've got some time to scour ebay more than ever - What is this?

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JOESUSSALAUG?
Joe Sussalaug? Isn't the name suppose to start at 12? So it would be G JOE SUSSALAU?
hmmmm


 
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It’s an anagram for Gauss Joel USA, so obviously it is a US made antimagnetic watch.
 
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Start at 9 go CW AUGust JOE, then CCW from 9 LASSUS