I think you nailed it. Once your exposed to other watches, Rolex seems to make little sense. Basically unchanged designs at a higher price to other competitors. Rolex as a brand is restrained, this watch is doing something different not just from Rolex but from everyone else. The uniqueness of the display is refreshing, still classic and stunning but still holds the great parts of Rolex DNA, from the finishing and cyclops to the case and Rolex fluted bezel.
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