Throughout the 1950s and 60s, Eterna made top-notch watches and competed in the same market segment as brands like Omega, Longines, and Zenith. The company was justifiably proud of its technological innovations, such as the five-ball-bearing auto-winding mechanism that became the model for the Eterna-matic logo. Today, they represent an excellent value in the vintage market.

This is a lovely 1960 Eterna-matic from my collection that I picked up a few years ago but doesn't get much wrist-time. The beautiful sunburst silver dial and hands are clean, with custard-yellow lume. The hidden-crown case is sharp with well-defined edges and chamfers, showing some wear as visible in the photos. The movement and case-back serial numbers are close numerically, as they should be, both indicating 1960. This watch was serviced in 2018 by my watchmaker and it's running well - ready to wear. As always, I am not making any specific representations about future timekeeping. Similarly, I make no claims or guarantees about water-resistance.

It comes with an Eterna box that I received with the watch, but don't know that it's original to the watch. The watch currently has an interesting super-flex vintage mesh bracelet installed. The bracelet has some value, but if you'd prefer a leather strap, I'm happy to swap it out for you. I have a pretty good stock of straps, so just ask.

Lots of photos below, please take a good look to judge condition, and don't hesitate to ask questions by DM.

Specifications:
Brand: Eterna
Year: 1960
Model: Eterna-matic
Movement: Eterna automatic winding
Case Material: Stainless steel
Size: 35mm
Lug width: 18mm
Crystal: acrylic
Bracelet: non-Eterna vintage mesh bracelet
Accessories: Eterna box

My asking price is $450 USD by PP F&F or bank wire. Shipping included within the US. Other payment methods are fine for established members with fees covered.

Links to my selling and buying feedback are below, and I'm happy to share personal information by direct message. I can also provide a few additional references to OF members who have not posted feedback threads. If anyone thinks I have made an error or omission in this listing, please send me a direct message, and I will happily make any necessary correction.

https://omegaforums.net/threads/dan-s-is-a-great-seller.78044/
https://omegaforums.net/threads/dan-s-is-a-great-seller.79576/
https://omegaforums.net/threads/dan-s-rock-solid-buyer.80126/
https://omegaforums.net/threads/dan-s-is-a-pleasure-to-do-business-with.80035/
https://forums.watchuseek.com/f63/great-transaction-dan-s-4897643.html
https://omegaforums.net/threads/dan-s-is-a-top-notch-seller.102116/
https://omegaforums.net/threads/dan-s-is-a-first-rate-seller.102652/
https://omegaforums.net/threads/dan-s-a-great-seller.108035/#post-1418700

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^^^

 

This is a whole lot of watch for the price....

 

In the same league with any Seamaster of the same period at half the price! The service is worth more than half the price-Fabulous watch.

 

Still available.

 

Don't let the low price fool you, this is really an excellent watch.

 

Seriously folks- what is this thing still doing here?!?? If you are new to collecting- Eterna was one of the big guns pre-Quartz crisis. This is on par with any Omega, Longines, or Universal of its day- this is the epitome of vintage elegance and cool.

 

these recessed crown cases are spectacular on the wrist. Very clean and streamlined. I have a Gubelin with Eterna movement otherwise I’d buy this. That and I’m a slave to Zenith now

 

I am also stunned that no one grabbed this.

Maybe the low price is a turn off to the uninitiated.

Perhaps price it at $800?

 

Christmas is just around the corner- this is a great gift for a man or a woman!!! Buy this from Dan today- pay him to fedex it overnight on Monday and get it by Xmas eve.

 

Thanks everyone for the helpful comments. I guess this comment about the price is only half joking.

I got a good deal when I bought the watch, so my idea was to put a good price on it, and pass it on to a forum member who will give it more wrist time. It’s a great watch with no issues.