Community Stories

Rolex acquires Bucherer retailer

peatnick
Posts
3,108
Likes
33,405
https://usa.watchpro.com/breaking-news-rolex-buys-bucherer/

Following the choice made by Jörg Bucherer, in the absence of direct descendants, to sell his company’s business, Rolex has decided to acquire the watch retailer, which was until now an independent entity,” the statement reads.

Bucherer’s management will remain unchanged, but the company will be integrated into the Rolex group operation once competition authorities have approved the takeover.

“This move reflects the Geneva-based brand’s desire to perpetuate the success of Bucherer and preserve the close partnership ties that have linked both companies since 1924
 
TickTopia
Posts
8
Likes
2
Wow, this is a very interesting move from Rolex, since up until now, they've only had one corporate-owned boutique, which is in Geneva.
 
RevZMan123
Posts
2,074
Likes
4,231
I just came here top post this lol

AND they get Tourneau in the purchase. Very interesting.
 
TickTopia
Posts
8
Likes
2
RevZMan123 RevZMan123
I just came here top post this lol

AND they get Tourneau in the purchase. Very interesting.

Dang! I wonder if stock will be allocated differently for all these boutiques.
 
fiberguy
Posts
826
Likes
2,146
TickTopia TickTopia
Dang! I wonder if stock will be allocated differently for all these boutiques.
Of course not ... LoL!!
 
Donn Chambers
Posts
2,703
Likes
3,601
Gonna be interesting because Bucherer sells a lot of watches from the competition. Can’t really see the stores moving to just Rolex/Tudor, because the stores in Europe are quite large.

So Rolex might be making money off selling Omega, Cartier, JLC, etc.
 
Chewbacca
Posts
51
Likes
313
Smart move for Bucherer. Wonder if Rolex really had a choice?
 
watch3s
Posts
1,382
Likes
850
itll be interesting to see how this plays out since i got the ole waitlist speech again for the bb54 the other week.
 
Evitzee
Posts
7,682
Likes
14,208
That's interesting.....was in Bucherer in Luzern in June, not a Rolex in sight for sale and they get multiple Rolex shipments per day. I guess Rolex thinks there is money to be made selling higher end watches from other makers, and they are probably right. They also get some production capacity from the Carl F. Bucherer facilities (25,000 or so). Let's see how this all plays out.
Edited:
 
timjohn
Posts
1,161
Likes
6,811
So rather than having ADs with no stock, they're going to have their own shops with no stock?
 
JimInOz
Posts
17,942
Likes
37,521
Big buzz news for Europe.
Quiet buzz for USA.
Deafening non-interest from the rest of the planet.

Talking of Rolex watch shortages.
Anyone interested in buying my immaculate complete set Rolex Stainless Sub no date 114060.
It's in stock, in my safe, ready for delivery.
If you're in Oz, you can wear it on Tuesday.
(Once all standard buyer/seller transactions have been completed).
 
Fled
Posts
146
Likes
1,331
JimInOz JimInOz
Big buzz news for Europe.
Quiet buzz for USA.
Deafening non-interest from the rest of the planet.

Talking of Rolex watch shortages.
Anyone interested in buying my immaculate complete set Rolex Stainless Sub no date 114060.
It's in stock, in my safe, ready for delivery.
If you're in Oz, you can wear it on Tuesday.
(Once all standard buyer/seller transactions have been completed).
Nail on head.
 
DoctorEvil
Posts
1,725
Likes
3,367
Evitzee Evitzee
That's interesting.....was in Bucherer in Luzern in June, not a Rolex in sight for sale and they get multiple Rolex shipments per day. I guess Rolex thinks there is money to be made selling higher end watches from other makers, and they are probably right. They also get some production capacity from the Carl F. Bucherer facilities (25,000 or so). Let's see how this all plays out.
Hey, I was at that very shop in 2008 on my honeymoon! Back then, I do recall that they had plenty of Rolex watches for sale. My wife was more interested in the PM pieces with diamonds and we oohed and aahed at how much they cost. Sadly, all we left with was this souvenir spoon...
PXL_20230825_233705165.jpg PXL_20230825_233747692~2.jpg

But it does demonstrate the strong relationship that Rolex has with Bucherer.
 
JimInOz
Posts
17,942
Likes
37,521
DoctorEvil DoctorEvil
..............
But it does demonstrate the strong relationship that Rolex has with Bucherer.

Yes, and to reinforce that, the spoon was a subtle reference.

"Don't forget who's feeding you".
 
spacemission
Posts
1,337
Likes
706
If swatch group does it, it's very bad. If rolex does it, it's very good.

Nowadays I think that rolex is like kawasaki heavy industries. The watches are a hobby.
 
sjg22
Posts
886
Likes
2,975
A company like Rolex benefits from having a more direct relationship with its best customers. It allows them to create a specific experience and more completely control how their brand is perceived and presented. This greatly helps in that and likely stems from Rolex perhaps being concerned about their lack of retail experience and the challenges of starting boutiques for a brand of this stature from scratch.

Why not simply use an existing infrastructure where many of their clients already shop as a starting point…
 
Aludic
Posts
1,457
Likes
6,422
sjg22 sjg22
A company like Rolex benefits from having a more direct relationship with its best customers. It allows them to create a specific experience and more completely control how their brand is perceived and presented. This greatly helps in that and likely stems from Rolex perhaps being concerned about their lack of retail experience and the challenges of starting boutiques for a brand of this stature from scratch.

Why not simply use an existing infrastructure where many of their clients already shop as a starting point…

Agree. And better still, through owning a reputable and sizeable multibrand under its own name, it also allows Rolex to get to know part of your major competitions' customer base too.
 
JimInOz
Posts
17,942
Likes
37,521
JimInOz JimInOz
Yes, and to reinforce that, the spoon was a subtle reference.

"Don't forget who's feeding you".
PS: Forgot to put the 😉 in my post.

Or did I .......................
 
6 More Posts...
Sign up or log in to reply...

Similar threads

mr.kaplan

Rolex Explorer II ref.16570. Black tritium dial. Killer patina. Box&Papers. Bucherer guarantee.

mr.kaplan Watches For Sale
mr.kaplan
mr.kaplan
Posts
5
Views
8K