My camera phone seems to have washed out the concentric circles of the subdial but they're definitely there. Fairly prominent, in fact. Also - the "lollipop" is much more red than that cartoonish looking pink (to the naked eye). Sorry for the generally crappy pictures but I do try my hardest.
very nice example! dial is in great shape (almost too good for such an old watch?), but overall looks original to me. not sure about the seconds hand.
I know too little about the brand to comment but I love that pink lollipop! I wonder what it'd look like on a ...hmmm
To me, the clear circles of this subdial and its prints would rather be a reason to think the dial is original. (But I am far from being an expert concerning Movado!).
It looks to have been carefully cleaned, with a few traces of old patina still visible at the 12 O'clock , below the sub dial and at the edges.