Dollar-Swiss Franc exchange rate in 1972:
Switzerland, 1972
1972 3.8178 Franc to $1
Dollar-Swiss Franc exchange rate in 2015:
2015 0.95 Franc to $1
That's an inflation in exchange rates of about four times. That gets your $540 to a little less than $2,200 in today's dollars. Even that's a little light in terms of the quality of what you get in Swiss watch for $2,100 nowadays.
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