Polarouter Shop Displays

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I really want that model SAS DC6 in the first photo 😀
 
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Makes me want to press my nose to the shop window glass just to look at everything 😀
 
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Can you just imagine having a time machine?
 
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Those are very evocative images. The Rua da Prata, located in central Lisbon, translates to "street of silver", and, as you might guess, there were originally many silver and jewelry shops located there.

I'm not certain about this, but the image below could be of an earlier, more silver-centric iteration of the shop, a bit further down the street.

Reloj756.jpg
 
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Just came across these images of shop displays at Relojoaria Torroaes in Lisbon.
Don't know if these might have been posted earlier at some point already…..

Certainly these photographs are brand new to me. The optimism and embracing of a brand new modern world practically radiate through those shop windows. Incredible to actually see UG at the top table with Patek and Longines, as one is so used to reading that they were.

Thank you so much for posting these. What a company. What watches.
 
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Yesterday I saw this in a used bookstore. It had a few UG photos and an advertisement. Like the OPs beautiful photos, perhaps these are new to you? The Book (you can get it on Amazon). And some UG photos…
 
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Lots of further watch displays can be found in the archival collection of the Estúdio Mário Novais.
Adding the ones I found below here.

Relojoaria Cayres with a UG window on the right
 
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Look at the size of the Hour Angle in the right corner of the Longines display!
 
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I wonder how anyone chose between Omega and Tissot. Was Tissot to Omega like Tudor to Rolex?