Patek Philippe Sugar anyone?

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Was in the salon at Place Vendome yesterday, while waiting they kindly serve us coffee of our choice and the coffee came with this sugar which was pretty impressive.

 
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What a relief. I clicked fearing the “Patek Philippe Sugar” was a new hackneyed nickname for a reference. The Starbucks Submariner, the Pepsi GMT, the Patek Sugar Cubitius…
 
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Did you have to buy a bunch of sugar cubes from other brands and have an ‘interview’ before they’d consider selling you that? Or did you just buy it at 18x retail from a lucky ‘loyal Patek customer’ who owned it for about 45 seconds before listing it on eBay?

…Sorry. Patek skeptic here.