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KJL
·This question has been discussed numerous times in this forum. So why bother to bring it up again?
Well…. While Omega took a hiatus from the wave dial from 2012-2018, they received lots of attention when they brought it back in 2018. perhaps Omega’s greatest marketing coup, was landing the Bond association. It appears that whatever model the Bond character wears in the latest film gets a huge marketing boost and correlating purchasing demand.
I wonder why this new Bond film features a non wave dial. What is Omega’s thought process?
Is it to create a huge demand for a limited edition/supply of this specific watch? But, how and will that impact the demand for the latest wave dial model?
My personal experience was to buy a non wave dial. In 2018, I went to an AD to buy a new Omega SMP 300.
Typically, I’m the kind of person that has to have the latest and greatest. Never satisfied with the last model. But something interesting happened to me.
I tried both the outgoing non wave dial with the black lacquered dial and the new wave dial.
I found myself trying to talk myself into the new model. I ended up walking out of the store to take time to decide. It dawned on me, why should I need to talk myself into spending thousands of dollars on a watch I didn’t like as much?! The price difference was totally insignificant. We’re talking a few hundred dollars for something I planned to keep for life. In fact pass down to my children and grand children.
I went back and bought the non wave dial in black. I simply found it to be way more elegant. Also, the 2500D in all its iterations has been around a long time with time to work the kinks out.
I also thought the adjustable clasp was brilliant on the new version. However, it was too bulky and took up to much bracelet real estate.
Ironically, last month I did have an issue with the movement stopping. Omega customer service was phenomenal. Got the watch back in exactly 3 weeks. They said there was an amplitude issue and they replaced the balance wheel. Hopefully, no more problems.
I am still happy with my decision to go non wave dial. I wonder if James Bond is happy with his non wave dial?
Well…. While Omega took a hiatus from the wave dial from 2012-2018, they received lots of attention when they brought it back in 2018. perhaps Omega’s greatest marketing coup, was landing the Bond association. It appears that whatever model the Bond character wears in the latest film gets a huge marketing boost and correlating purchasing demand.
I wonder why this new Bond film features a non wave dial. What is Omega’s thought process?
Is it to create a huge demand for a limited edition/supply of this specific watch? But, how and will that impact the demand for the latest wave dial model?
My personal experience was to buy a non wave dial. In 2018, I went to an AD to buy a new Omega SMP 300.
Typically, I’m the kind of person that has to have the latest and greatest. Never satisfied with the last model. But something interesting happened to me.
I tried both the outgoing non wave dial with the black lacquered dial and the new wave dial.
I found myself trying to talk myself into the new model. I ended up walking out of the store to take time to decide. It dawned on me, why should I need to talk myself into spending thousands of dollars on a watch I didn’t like as much?! The price difference was totally insignificant. We’re talking a few hundred dollars for something I planned to keep for life. In fact pass down to my children and grand children.
I went back and bought the non wave dial in black. I simply found it to be way more elegant. Also, the 2500D in all its iterations has been around a long time with time to work the kinks out.
I also thought the adjustable clasp was brilliant on the new version. However, it was too bulky and took up to much bracelet real estate.
Ironically, last month I did have an issue with the movement stopping. Omega customer service was phenomenal. Got the watch back in exactly 3 weeks. They said there was an amplitude issue and they replaced the balance wheel. Hopefully, no more problems.
I am still happy with my decision to go non wave dial. I wonder if James Bond is happy with his non wave dial?
