I think you are assuming that this is an aluminum insert bezel, but I think this is a ceramic bezel. Not likely to find a "scratched up" bezel on eBay for cheap with a ceramic insert.
So to the OP, tell us what the reference number is and we can better help you understand the options. Looks like it might be a ref.
212.30.41.20.01.003 , and if so a new steel bezel portion only (without the insert) is going to be in the $250 range, and a whole new bezel assembly will be much more as the ceramic insert is an expensive part. Complete bezel is closer to $600...
Cheers, Al
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