In 1958, Omega created a watch line called Ranchero. It was inspired by the Railmaster, the Seamaster 300 and the arrowhead hand of the 1957 Speedmaster, so there was no mistaking its lineage. Ranchero: sound of freedom, adventure and virility.. Omega’s cowboy should have become the entry-level model in the late 1950’s. But the watch encountered resistance in Spanish-speaking countries, from potential customers who were put off by its name that means “ranch hand” in Spanish. As a result, the Rancheros, were discontinued and are quite rare today; the watch was only made for two years (1957 & 1958), and sold for two (1958 & 1959). Ironically, this scarcity has led to high prices in the vintage watch market and the once modest Ranchero has become quite the collector’s item, as collectors began to realize that the combination of these rare hands and the short production span were all the makings of a classic.
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