Are you saying that if you keep twisting it forward, the date never changes? If so, sounds like it is broken. I'm no watchmaker so that's all I could tell you.
The date should start to change somewhere between 10-11 and fully turn over at 12am.
There is a semi-quickset feature, where if you change the time from 9 "pm" to 12 "am and then back to 9, then forward to 12, it should change the date again.
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