Interesting that he claims that the idea to feature a Seamaster in GoldenEye came from the costume designers....

https://gearpatrol.com/2020/04/17/raynald-aeschlimann-omega-ceo-interview/

 

I wonder what the costume designers got out of that arrangement

 

It must be one of the most lucrative examples of product placement in modern times...

 

Yup its pretty widely known that it was their costume designer, Lindy Hemming's idea to go with the Omega Seamaster Diver 300m. The rest as they say is history.

 

Am I right in thinking that Bond’s “back story” was he was ex-SBS, who are supposed to favour Seamasters over anything else?

I remember hearing about the line in Casino Royale where she asks if he’s wearing a Rolex (as it’s supposedly favoured by SAS troops), when he answers “Omega” then it’s supposed to be a subtle line about him being SBS.

Might just be coincidental, or internet hearsay of course!