I'm waiting for parity which some economists predict will happen before the end of the year - the planned QE by the ECB will lead to a net outflow of money out of the EU in search of higher yield investments elsewhere hence the parity prediction.
The only positivity for us Europeans here is that if I chose to sell a watch I might receive more Euro´s for it due to the added US interest and the potential higher sales price this might produce.
I think the biggest advantage for those of us who earn in USD is to purchase from EU sellers who mostly sell to EU buyers.
It was a fait accompli that we would see dollar : euro parity once rap stars started flashing €500 notes in videos and movie stars started demanding payment in euro's. Goldman Sachs is calling end of this year... A little ironic that the Swiss just hammered the final nail in the Euro's coffin.
Euro to fall below parity with dollar by 2017: Deutsche Bank http://economictimes.indiatimes.com...utsche-bank/articleshow/44611279.cms?from=mdr
Now $1 USD = $1.26 AUD or $1 AUD buys $0.79 USD It has now been about 4 years since the AUD was that strong against the USD.
1.09 Euro = $1USD and continuing to head lower. Parity in sight with currency dealers in Paris already working with a 1.03 to $1 rate.