I get it, you came here to vent. All the articles online are telling us Rolex should be easier to get, but it has done little to bump my needle of skepticism.
You are one of a vast number of potential customers that have been trying to get your hands on one and a dealer doesn't know you from Adam. Sucks, but it's the way it is (still).
If it were me, I'd register my interest at as many as I could physically go find and then spend my time and money grabbing other watches that you like to scratch the itch.
I've got no magic technique for you to get what you want, but don't let frustration consume you.