Since analog watches are mechanical devices, they inherently suffer wear issues. Not unlike cars. It would be corporate suicide for a major maker to offer a lifetime warranty unless they tripled or quadrupled the initial cost of the watch. And every word printed on the warranty papers would be another way for them to get out of the obligation.
Of course they could issue lifetime warranties that are only valid for the lifetime of the watch. When the watch dies, the warranty is no longer valid
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