I think it comes into the exception to the Quartz is uncool rule. The exception is for strictly professional environments where a high end timepiece would best serve its owner as a Quartz watch rather than mechanical. Like the Breitling Emergency, as it needs to have electronics for its radio transmitter. In this case, the functions, elapsed mission time, chronograph, alarms, full date, and so on are strictly necessary from a mission fulfillment perspective, and while Patek or JLC could probably put all that into a mechanical movement, they couldn't do it with the strength and robustness that this Omega does. As a tool that was designed for people that work in space, this thing is a work of technological art.