General public / uneducated people want bright and shiny.
I have a friend who obtained a beautiful, untouched stainless Rado from the '60s. His first vintage watch! Asked me to "restore" it for him. I knocked off the case grime with steam and toothpicks (took hours), tuned up the movement, polished the crystal and mailed back to him. Watch was stunning!
His reply........"What the hell???, I want you polish it, too".
Sadly, I put it to the wheel and made it shiny for my friend. He was ecstatic over his new, shiny watch.
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