Licensing the Seiko technology for the Calibre 1887 allowed TAG Heuer to introduce its new line of Carreras (back in 2010) a couple of years earlier, and for a couple of thousand dollars less, than if TAG Heuer had built the movement from the ground up. These Seiko movements were top quality; TAG Heuer further enhanced them. Thrilled to have bought my Carrera Cal 1887 for $3,000 in 2010, rather than paying $5,000 for in-house movement in 2012. Bravo to TAG Heuer for taking this approach!! The world is flat, right . . . and applause for overcoming the watch guys' bias against Japanese watches.
El Primero (TAG Heuer Calibre 36) will always sell at a much higher price point than the Calibre 1887.
Excellent discussion, guys!!
Click to expand...