The reason I suggest it is in places like Australia, TAG is sort of synonymous with the F1 series, quartz and ETA powered lower end pieces etc. They almost need to make a break with the recent history of TAG in the 90s and 2000s and dig back into the pedigree of the Heuer brand, to which the new Calibre 1969 is a worthy addition. I know what you mean though with two brands being difficult to maintain.
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