Digital Disruption as we know started a few years back. I was trying to identify industries that would be impacted the most and I couldn’t think of anything more impacted then the watch industry. Simply because smart watches did everything and more, I was even buying groceries with my Apple Watch, no wallet and mobile phone required. Earlier this year I somehow ( don’t know how and why) got into watches but cannot stop wondering why digital disruption hasn’t plummeted the prices of luxury watches. In fact it’s opposite where we have to take nonsense from companies such as Rolex about Subs unavailability. Everything (Prices, Availability, Etc) seemed fine before the digital disruption, what happened?