What I think is really interesting with this whole lawsuit that it gives really insights in how some ADs work.
As a watch dealer you hear crazy stories in the trade and also from collectors. I have heard a very interesting story from a person from country A who flipped his Rolex after a couple of months of ownership to a dealer in another country B. 2 or 3 nonths months later this collector got an angry sales rep from his AD in country A on the phone that his watch that he bought well above list price was sold abroad on a local classifieds site in country B (the seller who made the classified made a mistake to show the ADs name). So what happened? A Rolex representative from the country B were this flipped watch was sold on a classified page saw this classified, contacted this AD in country (A) to give this AD a hard time; there were similar threats to this sales person that she got fired etc. The client even got a really hard time from his sales person from the to him highly valuable AD and was taken off the "list". It took him months of #ss kissing and a couple of presents to get back on this list.
What i think is very interesting to say the least is the attitude of the Crown against this. I once used to work at a local market and sales department for the biggest worldwide spirits company. As a sales department the sales rep responsible for the trade accounts were very well aware of the grey market. I tend to belief that a top tier luxury company can easily put a number on the turnover amount per region, country and perhaps even on a client level sold to the grey market.
So I belief these kind of events happening to supply the grey market will inevitably command a new sales strategy cause in the long run it will negatively affect the brand equity due to the risk of getting a connotation with criminal behavior.
Many brands have already integrated vertically to take more control. It's a bit a pity for those ADs who tend to behave. The good suffer from the bad.
In all honesty I really think it is valuable to have an independent AD were you can compare and get a kind of independent advise for what its worth.