That is an interesting design, particularly on the chronograph! Not sure how I feel about the sliding-crown-guard-thing, but it results in a kinda cool case. Integrated bracelets aren't really my jam and concern me, but it has a nice look. The minute/hour hand being on a separate sub-dial is a non-starter for me though. The purpose of a watch (even a chrono) is to tell time, hiding it on a smaller dial seems silly.
Bespoke movement is interesting as well.
That said, it is probably WORTH the ~10k/watch (even for their non chrono) based on the customness, but I can't say I'm attracted to it. It is really tough to break into the luxury watch industry, most of the 'new' watch brands seem to do well by being 'extra luxury', or 'great value for the money', not the inbetween Omega/Rolex competitors.
I doubt they'll make it, but will be happy to see myself proven wrong.
