I've searched the forum and couldn't find the answer. When did the little laser globe/Omega logo first start appearing on Omega watches?
Thanks!

 

Which little laser etch is that? On the crystal?

 

It's in the forum if you search. It had to do with a lawsuit in the US. The change was about a decade ago. https://en.m.wikipedia.org/wiki/Omega_S.A._v._Costco_Wholesale_Corp.

The laser etch is a copy written symbol which helped their case.

 

This one:

 

Here's the info from Omega

 

Can you please elaborate more in detail I can't understand the connection to the court case [emoji848]

 

That logo was used as the basis to claim that the products were protected under copyright.

 

That's confusing as hell! The court ruled in Costco's favor but it's considered a loss for consumers? Now I know why I fled law school!

 

That I can understand. But the case is on Costco selling the watches as a third party (grey dealer)? Not on copyright infringement?

 

Yes because the laser etch is copywritten. You can argue nothing else in the watch was, is how I understood it.

 

They were using copyright law to attempt to control distribution. Being a grey dealer is not illegal, so Omega was trying to find a creative way around the laws to stop them from undercutting Omegas own pricing policies in the subject market.

If Omega had simply raised prices in the market that Costco was buying these watches from to make doing so unprofitable, it would eliminate the problem in the US, but may cause loss of market share in the subject market. If I recall it was some country in Europe, but I can't remember which.

 

Probably Sweden. There's this one dealer that supplies to almost half of the Trusted Sellers with the same stamp on the warranty card for both Omega and Rolex.