I’ve said it before and I’ll say it again. There’s nothing prestigious about jumping through multiple hoops to overpay for a mid-tier mass produced Swiss luxury watch. It’s just foolish. Ditto for any other luxury goods manufacturer that plays these kind of games, Hermes included. Rolex may have thought at one point that this was smart marketing, but that strategy may now be in question with falling prices and a lot of pissed off, alienated consumers who have taken their business elsewhere. Hermes may experience the same backlash.
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