The spring drive chronograph is probably the best example. They’ve revised it since but it looked like many people with different tastes designed each part, the pushers didn’t even look like they were meant for the watch as they were massive and odd shaped compared to the case, the dial was oddly proportioned and had this odd for the sake of being different asymmetrical layout that further drew attention and visual attention to the giant pushers on the right hand side, the power reserve was tacked on as an afterthought, then they added a 24h hand with no bezel. Then they gave it this thin dress watch style bezel and dress watch type hands and dial but then oversized screw down style pushers and a sporty bracelet.
Dont get me wrong it’s loaded with great tech, great craftsmanship and great ideas but nobody stopped them and said ok its done now, you can stop. Stop. Stop now. It doesn’t need a power reserve, or a 24h hand, or planet ocean pushers. Put some simply Speedy style pump pushers and an elegant dressy bracelet on it and you’ve got a great watch. Just don’t do an everything watch that looks like a homer car.
This isn’t the only one, it’s just an example of what turns me off them and why they need a creative director that has restraint.
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