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Images of the original leaflet and magazine ads from the launch of the Mitsukoshi Speedmaster 3570.31

M
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Images of the original leaflet and magazine ads from the launch of the Mitsukoshi Speedmaster 3570.31
This image is a product description photo from Mercari, a Japanese marketplace app, showing an item that was either sold or is currently listed for sale.
Each link is listed below.
https://jp.mercari.com/item/m14860465090
https://jp.mercari.com/item/m92286394524
https://jp.mercari.com/item/m66170349955

Front panel
m14860465090_14.webp

「オメガ・スピードマスター」三越限定モデルのご案内

Back panel
m14860465090_15.webp

This is the address and phone number of Mitsukoshi Fukuoka store, along with a store name stamp and the Mitsukoshi logo
Inside panels
m14860465090_13.webp

The text at the top

スイスの高級時計ブランド「オメガ」より、
三越限定モデルが届きました。

1969年7月20日グリニッジ標準時間午後8時17分、世界中の何百万という人々が人類初の快挙をテレビの前で釘づけになって観ていました。月面に降りたった、アポロ11号の船長、ニール・アームストロングは一躍ヒーローとなり、彼とともに初めて月の時間を刻んだ「オメガ・スピードマスター」も伝説の時計となったのです。現在もNASAの宇宙飛行士たちはこの時計を腕に宇宙でのミッションを遂行しています。

今回ご紹介する「スピードマスター・プロフェッショナル」は、オメガ三越のためだけに製作した、限定数300本という大変貴重なモデルです。宇宙計画飛行士たちが信頼を寄せる機能はそのままに、精悍なフォルムを引き立てる文字盤はブラックとシルバーホワイトを組み合わせたデザインで、シンプルながら圧倒的な存在感を放っています。ぜひお手にとって、宇宙の時間に、そして宇宙飛行士たちのロマンに想いを馳せてみてはいかがでしょうか。

Description of the wristwatch

オメガ・スピードマスター・プロフェッショナル
商品番号◎3570.31／限定本数◎300本／価格◎￥280,000（消費税別）
ムーブメント◎手巻き、44時間パワーリザーブ／ケース・ブレスレット素材◎ステンレススティール／ケースサイズ◎直径39mm・厚さ13mm
風防◎プラスティックガラス／防水性能◎日常生活3気圧防水／その他仕様◎タキプロダクトメーター、30分/12時間計、スモールセコンド、耐？耐磁時計

magazine ads
Back cover ad
For inquiries, please contact Swatch Group Japan.
m92286394524_2.webp m92286394524_1.webp


Inside double-page spread ad
For inquiries, please contact Mitsukoshi.
m66170349955_5.webp m66170349955_1.webp


SPEEDMASTER
PROFESSIONAL

アポロ11号による人類初の月面着陸、深刻なトラブルに直面したアポロ13号の奇跡的な生還⋯⋯1965年にNASA公式時計として採用されて以来、人類と宇宙の歴史的瞬間を刻んできた「オメガ・スピードマスター・プロフェッショナル」。その限定モデルは精悍なブラック&シルバーホワイトの文字盤に、宇宙へと挑みはじめた時代の記憶がシンボリックに映されている。栄光と挫折の繰り返し、ゆめとげんじつのせめぎ合い⋯⋯未来は常に幾多の経験から築かれることを、あらためて気づかせてくれるモデルだ。

LIMITED EDITION
三越限定モデル
「オメガ スピードマスタープロフェッショナル」
Ref.3570.31, ¥280,000(消費税別)
手巻, 3気圧防水, スイス製, 限定300本

¥280,000 (excluding tax).......... That was cheap compared to now!
 
watchstick_81
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Great find, thank you! Probably just as hard to find as buying a real one 😆

Ps: kind of odd the print date is 2004, while most were sold in 2003.
 
M
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In the Japanese publishing industry, there are some customs that may be confusing for people who do not live in Japan. One example is the way monthly magazines are dated. The issue number printed on the cover does not match the actual release month, but is instead set one month (or sometimes even more) ahead. For instance, right now it is August 2025, but the magazines on bookstore shelves are labeled as the September 2025 issue. When September 2025 comes, the October 2025 issue will already be available. This practice also applies when the year changes: for example, a magazine released in December 2025 may already be labeled as the January 2026 issue. In other words, only the “month and year” shown on the cover are shifted forward, while the actual release date is earlier.

With that in mind, if we take the example of a magazine with a back-cover advertisement, a February 2004 issue would have been available in bookstores in January 2004. On the other hand, for a magazine with a double-page spread advertisement, the issue is dated as “January 2004,” which means it was most likely available in December 2003.

Normally, advertisers are expected to prepare months in advance to place ads in magazines, so preparations for those ads were probably made in 2003. However, this is just my assumption—perhaps the wristwatch did not sell as well as expected, and the company decided to place the advertisement only after sales had already started.
Edited:
 
watchstick_81
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M mountainunder
Normally, advertisers are expected to prepare months in advance to place ads in magazines, so preparations for those ads were probably made in 2003. However, this is just my assumption—perhaps the wristwatch did not sell as well as expected, and the company decided to place the advertisement only after sales had already started.
Thank you for explaining! I guess that makes sense, as most were sold in the fourth quarter of 2003 (according to my small record) and sales maybe needed a little push in the first quarter of 2004.
Edited:
 
gatorcpa
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Since only a few people on this forum speak Japanese, I’ve taken the liberty to translate your post into English using Google Translator.
gatorcpa

Images of the original leaflet and magazine ads from the launch of the Mitsukoshi Speedmaster 3570.3 1

This image is a product description photo from Mercari, a Japanese marketplace app, showing an item That was either sold or is currently listed for sale.

Each link is listed below.

Https://jp.mercari.com/item/m14860465090

Https://jp.mercari.com/item/m92286394524

Https://jp.mercari.com/item/m66170349955

Front panel

Information on the "Omega Speedmaster" Mitsukoshi limited model

Back panel

This is the address and phone number of Mitsukoshi Fukuoka store, along with a store name stamp and The Mitsukoshi logo

Inside panels

The text at the top

From the Swiss luxury watch brand "Omega",

The Mitsukoshi limited model has arrived.

On July 20, 1969, at 8:17 p.m. GMT, millions of people around the world were watching the first feat of mankind on television. Neil Armstrong, the captain of Apollo 11, who landed on the moon, became a hero, and the "Omega Speedmaster", who clocked the moon's time for the first time with him, also became a legendary clock. Even today, NASA astronauts carry out space missions with this watch on their arms.

The "Speedmaster Professional" introduced this time is a very valuable model with a limited number of 300 bottles made exclusively for Omega Mitsukoshi. The function that the astronauts trust remains the same, and the dial that complements the bold form is a combination of black and silver-white design, which exudes a simple but overwhelming presence. Why don't you take it in your hand and think about the time of space and the romance of astronauts?

Description of the wristwatch

Omega Speedmaster Professional

Item number ◎3570.31/Limited number ◎300/price ◎¥280,000 (excluding consumption tax)

Movement ◎ Hand winding, 44-hour power reserve / Case / Bracelet material ◎ Stainless steel / Case size ◎ Diameter 39mm / Thickness 13mm

Windshield ◎ Plastic glass / Waterproof performance ◎ Daily life 3 atmospheres waterproof / Other specifications ◎ Taki product meter, 30 minutes / 12 hours meter, small seconds, resistance? MAGNETIC WATCH

Magazine ads

Back cover ad

For inquiries, please contact Swatch Group Japan.

Inside double-page spread ad

For inquiries, please contact Mitsukoshi.

SPEEDMASTER

PROFESSIONAL

The first human landing on the moon by Apollo 11, the miraculous survival of Apollo 13 in the face of serious trouble... Since it was adopted as an official NASA clock in 1965, "Omega Speedmaster" has engraved the historical moments of humanity and the universe. ・Professional". The limited edition model is symbolically reflected in the memory of the era when it began to challenge the universe on the bold black & silver white dial. It is a model that makes you realize again that the repetition of glory and setbacks, the struggle between dreams and the present... The future is always built from many experiences.

LIMITED EDITION

Mitsukoshi limited model

"Omega Speedmaster Professional"

Ref.3570.31, ¥280,000 (excluding consumption tax)

Hand-winding, 3 atmospheres waterproof, made in Switzerland, limited to 300 bottles

¥280,000 (excluding tax)......... That was cheap compared to now!
 
Ron_W
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What a nice discovery !
And the Speedmaster shares this issue with a F.P. Journe, not bad 😀
 
M
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Many thanks to @watchstick_81 for providing this image.
This advertisement shows the list of authorized Mitsukoshi stores that sold the Mitsukoshi Speedmaster (ref. 3570.31) at the time. Some of these stores have already closed.
With this information, it is now possible to cross-check the dealer name written in the Jeweler section of the warranty card.

Here is the list of stores as shown in the ad (in Japanese and English):

日本橋三越本店 - Nihombashi Mitsukoshi Main Store
新宿三越 - Shinjuku Mitsukoshi
銀座三越 - Ginza Mitsukoshi
池袋三越 - Ikebukuro Mitsukoshi
横浜三越 - Yokohama Mitsukoshi
千葉三越 - Chiba Mitsukoshi
仙台三越 - Sendai Mitsukoshi
札幌三越 - Sapporo Mitsukoshi
名古屋三越(栄) - Nagoya Mitsukoshi (Sakae)
新潟三越 - Niigata Mitsukoshi
大阪三越 - Osaka Mitsukoshi
倉敷三越 - Kurashiki Mitsukoshi
広島三越 - Hiroshima Mitsukoshi
高松三越 - Takamatsu Mitsukoshi
松山三越 - Matsuyama Mitsukoshi
福岡三越 - Fukuoka Mitsukoshi
鹿児島三越 - Kagoshima Mitsukoshi
unnamed (3).webp
 
samarofficial777
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Wow, what an interesting piece of history you got there! I'd agree that it was hella cheap to get a Speedy back then compared to now.
 
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