I'm not an investor but I'm considering participating in a, hopefully, successful story.

Modest_Proposal

The thing is, these revival companies almost never give us reissues without making them 6mm wider, 2mm fatter, and a date.

Engee

The name and goodwill that goes with it is only one small component of a successful relaunch. It provides a brand origin story, and heritage has collateral in this market, but what’s needed to make it a success is a sound strategy and sufficiently deep pockets for the operation, particularly marketing. Although Invicta watches are horrible, the people who bought the brand were clever with it.

Given how many times this sort of revival has been done, I’m not even sure it excites the general public or watch enthusiast market any more. Who cares if another name that nobody remembers suddenly reappears with a range of watches that look like updated versions the watches that carried that name 60 years ago? There are dozens of brands out there already reviving the 60 year old watches that carried other names and most of them have one of about three different modern movements in them.

To me, buying a modern Omega is truly buying into the heritage of the brand, even though the company went through major changes in ownership and structure in the early to mid 1980s. The organisation hung on and the heritage value remained intact even after it was bought by private investors in ‘85. That’s a very different proposition to the organization shutting down, and, importantly the people dispersed, taking with them the all important corporate memory that is only passed on when the entity exists continuously.

These revival brands have the name, and the brand and watch designs, but they don’t have that continuous history so to all intents and purposes, they may as well be a completely separate company.

SkunkPrince

I'm with you. I specifically sought out a Lemania not-chrono because I thought it was important to have one. I'd like to have a Lemania chrono but I have no need for a chrono, so do not want to deprive someone else.

JwRosenthal

Nothing can accurately time a parking meter like a chronograph...except maybe your phone 😗

BlackTalon

Maybe up in Baltimore, Hon. But over by your office the machines don't take money 1/2 the time and you are stuck with Park Mobile. It always seems to be hit-or-miss whenever I am in the Federal area. and it's made worse by having multiple company cars plus personal cars -- I don't have them all set up in the app.

watchyouwant

Except one? Might that be the Breguet in your picture ?

JwRosenthal

I bought the Certina PH200 reissue despite advise from a well known Certina aficionado here. They nailed the watch in every way- it was superb- except they went from 37mm of the original to 43mm😲. The thing was a beast, I wore it a few times, and traded it off to a member here- who had the same issue and quickly ended up selling it. But, they still seem to sell out and garner a higher premium on the secondary market than what they originally sold for- so what we think clearly doesn’t matter.

Scarecrow Boat

I had so much hope for that piece but wouldn’t you know, the 33mm stole my heart. In pictures, when you can’t get a grasp of size, the Certina is such an attractive piece. But, when you get it on the wrist, it’s a hockey puck and the proportions just didn’t feel right and it didn’t rest well on the wrist. I felt like I could only make it work on a single pass nato, and even then, it was super tall. As my wife likes watches and steals my pieces (James she wore that sub a couple of times lol and the air king a dozen), she laughed at me when I wore the Certina 😬