Sharp article from 1999 re: watch branding and advertising
in the US market. Lots of smart predictions though they seemed to really discount the impact South America and Asia would have on the things.

http://www.jckonline.com/1999/04/01/watch-marketing-hits-fever-pitch

"a watch boom could be on the horizon" ...because of marketing and boy oh boy were they right!

Shoutout to my old homeboy, Jeff, quoted in the article.