"Lume Whore" is an awful idea for a variety of incredibly obvious reasons.
Instead, you should focus on "Tiny Dick's Timepieces".
Make them in a variety of sizes from 100-500mm diameter, with lume that can be seen from the outer reaches of the solar system, dials based on your uncles watch collection, hands that are so reflective than even under a 1w bulb, they sear your retina, and engraved into tthe sapphire crystal (needed so you can see if the battery has started to leak), extra hardened display back, the company slogan of "I love my Tiny Dick".
Post pictures on instagram, showing the world your "Tiny Dick", and how much it glows.
Start a kickstarter, offering the models at prices which will surely quadruple once your "Tiny Dick" is available in "regular outlets".
Cash out, enjoy the money you've got from all those people who wanted to get their hands on your "Tiny Dick" so badly that they told all of their friends on internet forums... some of whom thought that "Tiny" wasn't the right word.
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