DoctorEvil
·Just sharing for a few laughs so don't take it seriously. I actually quite agree with his take on Omega being the BMW of watches 😄
Please consider donating to help offset our high running costs.
I always have an issue when folks try to compare watches to cars - especially when they pair Omega with BMW.
There is no doubt that BMWs are high quality, technically-good cars but it is what they represent here in the UK that is the problem.
In the UK a Beemer is like a Rolex, it’s what somebody aspires to for ‘when they make it’.
A status symbol to show off to their mates.
(It didn’t help their cause when salesmen were upgraded from Mondeos to a 3-series. )
And neither does it help that BMW drivers are renowned for being the rudest drivers on the road.
An Omega watch is far more subtle, more a case of IYKYK.
Plus, the latest batch of BMWs are soooo ugly, they are painful to look at.
I agree with everything you said but curious about what you think is a more appropriate comparison?
Hmm. Here are some suggestions:
Omega - Volvo
Hanhart - Saab
Jaeger-LeCoultre - Jaguar
Grand Seiko - Lexus
Universal Genève - Studebaker
Ressence - Citroën
Patek Philippe - Duesenberg
Is Panerai a Jeep or a Unimog?
That's my point about car comparisons - whilst some are funny (Invicta / Hummer) they don't really work that well.
Hey, you might have a good point there. Audi's motto is "Vorsprung Durch Technik", which translates to "Advancement Through Technology". That sums up Omega's approach to watchmaking as well.
Watched the latest Great British Baking Show tonight and noticed that Paul Hollywood was wearing an Omega Seamaster, I think the NTTD. Off topic I know, but I just had to get it out there before I forget.