I guess when you're gouging a bit on your prices and still selling all you make you can turn away any business you deem unworthy.
I mean, really now, does anyone out there really think it cost two or three times as much to make a Rolex than it does to make a Seiko GS?
I spent most of my working life in quality & engineering in the automotive industry, supplying almost all of the major manufacturers with a variety of components and have always been amused at the luxury cars versus the middle of the road stuff. Pay a bit more attention to fit and finish (not hard or all that costly), add some sound deadening (cheap), stuff in the higher output engine (from the family sedan, tuned) and up your profit margin by a huge amount. You can often option that family sedan to the same level of performance, ride quality and comfort and still not come close to the cost of the luxery nameplate which is often built on the same platform.
People would be amazed at the number of drivelines (engine and transmission units complete and ready to run) coming from lesser nameplates or over from China to be installed in their precious North American or European sedans.
There's been some awfully expensive German sports cars built in Finland on the old Lada production lines.... its all about perception. Ooooooo...its a Rolex not just a Seiko.
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