I like Rolex. I really do. But enough already!

Yes, though I believe these are the 2020 numbers and the consensus seems to be that Swatch was hit harder/disproportionately by the pandemic effects than was Rolex.

Separately, the fact that Rolex produces twice as many watches as Omega (according to this and other analysts) is a fact I trot out often in the face of conversations about Rolex “artificially” limiting production.

Not that I don’t believe a Rolex to be carefully pairing it’s production to its desired demand levels (because of course they are), but instead because what does it even mean to use a vitriolic tone to suggest Rolex is “limiting production” when the available professional data suggests they produce twice as much as their nearest competitor and represent 25% of all Swiss mechanical watch sales…