How Omega got its (brand) name.

Annapolis · Jun 4, 2023

Slightly embarrassed to admit: all these years, I never bothered to learn why Omega is called Omega. I mean, I knew it used to be La Generale Watch Co, and of course I knew that Omega is the final letter of the Greek alphabet. But the actual association/story of the rebranding was unfamiliar to me. Maybe this is old news to most here, but I’ll share the link, out of interest:

https://www.swatchgroup.com/en/services/archive/2019/celebrating-125-years-omega-name

The gist of it: the company created an innovative movement that was so impressive they deemed it the “Omega”—the final word in watchmaking. (I am the alpha and the omega, I suppose.) Eventually the entire company adopted that moniker.

Canuck · Jun 4, 2023

I have read that it was a banker that suggested the name. At one time, the company was called Louis Brandt & freres.

Annapolis · Jun 4, 2023

Interesting. I’m assuming the article I posted has it right, since it’s from Swatch/Omega itself, but maybe the history isn’t as clear-cut as they’re claiming.

Annapolis · Jun 4, 2023

Ah—an older thread here.

https://omegaforums.net/threads/do-you-know-why-omega-is-called-omega.119447/

I need to remember to use Google and not rely on OF’s search function. 😀

Canuck · Jun 4, 2023

Also produced by Omega…..the Louis Brandt grade CCR railroad standard pocket watch.Produced about 110 years ago.

Helvetia History · Jul 28, 2023

Annapolis
Slightly embarrassed to admit: all these years, I never bothered to learn why Omega is called Omega. I mean, I knew it used to be La Generale Watch Co, and of course I knew that Omega is the final letter of the Greek alphabet. But the actual association/story of the rebranding was unfamiliar to me. Maybe this is old news to most here, but I’ll share the link, out of interest:

https://www.swatchgroup.com/en/services/archive/2019/celebrating-125-years-omega-name

The gist of it: the company created an innovative movement that was so impressive they deemed it the “Omega”—the final word in watchmaking. (I am the alpha and the omega, I suppose.) Eventually the entire company adopted that moniker.

Hi,

Omega was never called La Generale. Before Omega they were known as Louis Brandt & Frere and before that Louis Brandt & Fils. La Generale was a sister company set up in 1895 alongside Louis Brandt & Frere and most of the non-Omega brands were moved to this sister factory so Louis Brandt & Frere could concentrate on Omega brand watches.

I think the confusion arises because early La Generale watches are marked "La Generale successor de Louis Brandt & Frere" which was used to show that it was a continuation of the other Louis Brandt & Frere trade names apart from Omega.

Here is a history of La Generale from my site:

https://www.helvetiahistory.co.uk/history

Thanks. Carl.

gbesq · Jul 28, 2023

You mean it’s not because the logo looks good on coffee mugs? WTF man!?!

How Omega got its (brand) name.

Annapolis

Canuck

Annapolis

Annapolis

Canuck

Helvetia History

gbesq

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